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Target Is Winning Christmas So Far

Department stores such as Nordstrom and Macy’s are rebounding, while Bed, Bath & Beyond struggles.

Target’s stock has doubled during the pandemic, and it’s off to a good start this holiday season. 

Target’s stock has doubled during the pandemic, and it’s off to a good start this holiday season. 

Photographer: David Dee Delgado/Bloomberg

Target is an early winner of the U.S. holiday shopping season.

The big-box chain increased sales approximately 10% in November, according to Bloomberg Second Measure, which analyzes anonymized U.S. consumer transactions to measure revenue. The retailer’s gains doubled the rate of top rivals Walmart and Amazon. Of course, December could be a different story with the arrival of the Covid-19 omicron variant.