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Pro Athletes Like the ‘Greek Freak’ Are Going After Trademark Violators

Trademark defense is falling on individual players now that they no longer have to rely on big companies to promote their products.

Giannis Antetokounmpo dunks during a game in Milwaukee, Wisconsin.
Giannis Antetokounmpo dunks during a game in Milwaukee, Wisconsin.Photographer: Stacy Revere/Getty Images

Giannis Antetokounmpo has the trappings that befit a basketball superstar. The “Greek Freak” is 6-foot-11 with legs so long, as Sports Illustrated put it, he can traverse “half the court with four Sasquatch steps, surveying traffic like a big rig over smart cars.”

When he’s not playing for the Milwaukee Bucks, the five-time All-Star power forward is in another court, prodigiously enforcing his trademarks.