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Pursuits

TikTok Is Getting Into the Restaurant Business

The video platform is teaming up with Virtual Dining Concepts to deliver those viral foods across the country. Baked feta pasta, anyone?

At TikTok Kitchen, menu items are based on viral videos. Projected opening dishes include pasta chips with dip, corn ribs,  and a smash burger.

At TikTok Kitchen, menu items are based on viral videos. Projected opening dishes include pasta chips with dip, corn ribs, 
and a smash burger.

Source: Virtual Dining Concepts

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It was just a matter of time before TikTok Inc. got into the restaurant business.

On Dec. 17, the video-sharing platform announced a partnership with Virtual Dining Concepts to launch delivery-only TikTok Kitchen locations across the country, starting in March. Food and recipe videos have become a key part of the site’s programming, with clips racking up millions of views. The company recently reported that more than 1 billion people worldwide use the platform monthly.