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Alibaba Targets $100 Billion Southeast Asian Commerce Business

  • It’s aiming for a quintupling of GMV transactions on Lazada
  • The Alibaba unit now lags Sea Ltd.’s Shopee in the region
Lazada’s pop-up store along Singapore’s Orchard Road shopping district on Dec. 12.
Lazada’s pop-up store along Singapore’s Orchard Road shopping district on Dec. 12.Photographer: Joseph Nair/NurPhoto/Getty Images

Alibaba Group Holding Ltd. has unveiled ambitious objectives for its Southeast Asian arm Lazada, accelerating an overseas expansion to offset Chinese economic and regulatory headwinds.

The Chinese e-commerce leader is targeting a long-term goal of quintupling gross merchandise value, the sum of transactions across Lazada’s platforms, to $100 billion, Alibaba outlined in a presentation to investors. It wants Lazada to serve more than 300 million users eventually, according to a slideshow posted on its website.