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Tencent-Backed Voodoo Betting on Mobile Blockchain Video Games

  • French unicorn plans to open a blockchain division in 2022
  • CEO says technology has “huge” potential for industry

Tencent-backed mobile video game maker and publisher Voodoo is taking its first steps to offering non-fungible tokens with plans to open a blockchain division next year, according to Alexandre Yazdi, co-founder and chief executive officer.

Voodoo is set to invest more than $200 million to develop the technology, the company said in a statement Thursday. Known for its easy-to-play offerings like “Paper.io” and “Helix Jump,” Voodoo will focus on approaches that allow players to win digital assets as they get better at a game.