Tencent-backed mobile video game maker and publisher Voodoo is taking its first steps to offering non-fungible tokens with plans to open a blockchain division next year, according to Alexandre Yazdi, co-founder and chief executive officer.
Voodoo is set to invest more than $200 million to develop the technology, the company said in a statement Thursday. Known for its easy-to-play offerings like “Paper.io” and “Helix Jump,” Voodoo will focus on approaches that allow players to win digital assets as they get better at a game.