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Just Eat Enters U.K. Grocery Delivery With Asda Partnership

  • From Jan 2022, consumers in 5 locations can buy Asda items
  • Moves marks key step in JET’s plan to grow grocery delivery
Covid-19 Lockdowns Provide Boost For Online Grocery And Takeaway Sales
Photographer: Hollie Adams/Bloomberg
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Just Eat NV will enter the competitive business of delivering British consumers their groceries with a new partnership, marking the latest company seeking a slice of local supermarket spending.

The Amsterdam-based restaurant delivery company will launch a trial partnership with U.K. grocer Asda Group Ltd. in January. As part of the trial, Just Eat customers will be able to order from five Asda stores, with the expectation that the choice will grow over the course of the year, the companies said in a statement, confirming an earlier Bloomberg report.