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Peloton Fires Back After ‘Sex and the City’ Death Resurrecting Mr. Big in an Ad

A Peloton stationary bike.

A Peloton stationary bike.

Photographer: Adam Glanzman/Bloomberg
Updated on

Peloton Interactive Inc. put out an ad Sunday in a measure of damage control, responding to a scene in the new show “And Just Like That...” where a character dies after using its product. 

The commercial features Chris Noth -- the actor behind the Mr. Big character, who died in the show -- saying he feels great and asking if he should “take another ride.”