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Metaverse Riches Lure One of South Korea’s Oldest Conglomerates

  • Industrial chaebol SK Group targets virtual worlds, cryptos
  • Investment arm SK Square was spun off from parent last month
Huh Seok-joon
Huh Seok-joonPhotographer: SeongJoon Cho/Bloomberg

One of South Korea’s biggest conglomerates with roots firmly in traditional industries is taking a leap into the unknown with its next target for growth: the metaverse.

SK Square Co., the investment arm of the massive SK Group spun off into its own stock last month, wants every portfolio company to have a metaverse presence, Managing Director Huh Seok-joon, 48, said in an interview. Their customers should be able to use cryptocurrencies for shopping, streaming media and other transactions with the metaverse community, he said.