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Athletes Unlimited Signs Big Sponsor in Boost for Women's Sports

Jazmyn Jackson of Team Warren is tagged out in the seventh inning by Jordan Roberts #41 of Team Osterman during the final weekend of the Athletes Unlimited softball league at Parkway Bank Sports Complex in Rosemont, Illinois in 2020.
Jazmyn Jackson of Team Warren is tagged out in the seventh inning by Jordan Roberts #41 of Team Osterman during the final weekend of the Athletes Unlimited softball league at Parkway Bank Sports Complex in Rosemont, Illinois in 2020.Photographer: Quinn Harris/Getty Images

Athletes Unlimited, a growing network of women’s pro-sports leagues, has signed its biggest sponsorship agreement yet as the organization aims to boost its profile by adding new sports to its lineup. 

The seven-figure deal with green personal finance company Aspiration Financial will focus on promoting sustainability initiatives like reforestation campaigns with the leagues through 2023. Financial details of the arrangement, which also includes jersey patches and signage, weren’t disclosed.