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The Nike Designers Who Started an Online Cremation Service

Solace Cremation allows families to avoid traditional funeral homes when a loved one dies.

Solace co-founders David Odusanya and Keith Crawford. — Solace co-founders David Odusanya and Keith Crawford.
Photographer: Ricardo Nagaoka

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December 10, 2021, 5:45 PM UTCCorrectedDecember 13, 2021, 9:54 PM UTC

When Keith Crawford and David Odusanya started their cremation company in April 2019, there was no way they could anticipate that a worldwide pandemic would soon prove the urgency of their model.

As Covid-19 approaches the two-year mark, Solace Cremation has turned out to be a service for the modern age—a web-based business that offers a safe and remote experience while allowing customers to smoothly organize a loved one’s cremation. Based in Portland, Ore., with operations in Seattle and Southern California, Solace handles the entire process almost completely online.