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Brazil Coffee Sales Fell 14% in November Amid Soaring Prices

  • Brazil retail coffee sales tumble after a 40% price increase
  • Industry raises robusta blend to tackle arabica’s higher costs
A farmer cuts down coffee plants destroyed by frost during extremely low temperatures near Caconde, Sao Paulo state, Brazil, on Aug. 25.
A farmer cuts down coffee plants destroyed by frost during extremely low temperatures near Caconde, Sao Paulo state, Brazil, on Aug. 25.Photographer: Jonne Roriz/Bloomberg

Coffee is getting so expensive that even in the world’s biggest source of the bean drinkers can’t afford it.

Sales in Brazil fell 14% in November from the previous month because of soaring prices, according to industry group Abic. Retail coffee rose 40% last month, triggering an immediate consumer reaction, said Celirio Inacio, the group’s executive-director.