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Goldman-Backed AdTech Firm GumGum Explores U.S. IPO

  • April funding round valued the company at almost $700 million
  • GumGum uses AI rather than personal consumer data to place ads

GumGum Inc., a company that uses contextual intelligence rather than personal data to curate digital advertisements, is weighing an initial public offering as early as next year, according to people with knowledge of the matter.

The firm has discussed plans for a U.S. listing with potential underwriters, the people said. An IPO is expected to value GumGum at a premium to the private-market valuation of almost $700 million that it obtained in an April funding round, they said.