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Enel Takes On Shell in Bid to Sell Australia Green Electricity

  • Enel is Europe’s biggest utility and major renewable producer
  • Shell last month bought green energy retailer Powershop
General Views of Electricity Pylons In Australia
Photographer: Carla Gottgens/Bloomberg

Enel SpA became the latest European energy giant to announce plans to expand its renewable electricity sales in Australia. 

The Rome-based company will launch a “greentailer” offering as much as 100% renewable power to help customers meet sustainability objectives after it is issued a retail license this week by the Australian Energy Regulator, Enel said in a statement. It will initially target commercial and industrial users but plans to expand to residential users.