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Sean ‘Diddy’ Combs Wants to Buy His Sean John Brand Out of Bankruptcy

  • $3.3 million “stalking horse” bid sets a price floor
  • Owner of 90% of brand filed for court protection in July
Sean “Diddy” Combs
Sean “Diddy” CombsPhotographer: Gareth Cattermole/Getty Images

Hip-hop entrepreneur Sean “Diddy” Combs has bid $3.3 million to buy the assets of Sean John, the fashion and lifestyle brand he founded in 1998, out of bankruptcy.

GBG USA Inc., a bankrupt brand management firm, owns 90% of the Sean John brand through a joint venture with Combs, according to court papers filed Wednesday. GBG has been been sounding out buyers for Sean John since May.