Skip to content

Apple Tells Suppliers iPhone Demand Has Slowed as Holidays Near

  • Pent-up orders may not be as strong as once expected
  • Consumers are grappling with inflation and new Covid threats
Video player cover image
WATCH: Apple has told its suppliers that demand for the iPhone 13 lineup has weakened, according to people familiar with the matter. Debby Wu reports.Source: Bloomberg
Updated on

Apple Inc., suffering from a global supply crunch, is now confronting a different problem: slowing demand. 

The company has told its component suppliers that demand for the iPhone 13 lineup has weakened, people familiar with the matter said, signaling that some consumers have decided against trying to get the hard-to-find item.