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Square Changes Name to Block in Nod to New Businesses

  • New name underscores growth beyond payments into blockchain
  • Corporate structure to remain; other units include Tidal
The newly released logo for Block
The newly released logo for BlockSource: Block
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Square Inc. is changing its corporate name to Block Inc., signaling a push beyond the company’s main sales and payments products into businesses like music, cash transfers and the blockchain.

The company, co-founded and run by cryptocurrency enthusiast Jack Dorsey, will continue to call its seller product Square, and the new corporate identity won’t lead to any organizational changes. The company’s stock ticker -- SQ -- will also stay the same.