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Edgewell Buys Razor Brand Billie After P&G Was Blocked From Buying It


Edgewell Personal Care Co., the owner of Schick and Banana Boat, said it purchased direct-to-consumer razor brand Billie Inc. in a $310 million transaction. 

The deal has cleared antitrust requirements and has already been closed, Edgewell said in a statement. This would appear to resolve thorny antitrust issues that have prevented a series of personal-care transactions from being consummated -- including an earlier bid for Billie by Gillette owner Procter & Gamble Co., which was blocked by the Federal Trade Commission on the grounds that it would reduce competition.