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U.S. Thanksgiving Online Shopping Spending to Set Record

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Black Friday Brings Higher Demand and Scarcer Deals
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E-commerce spending by U.S. consumers on Thanksgiving Day will probably climb to a record, even though sales may not be as strong as initially expected.

Adobe Analytics estimated consumers will spend $5.1 billion to $5.4 billion online Thursday, it said in an emailed statement, lowering the top end of its range from $5.9 billion. Shoppers, who had started their purchases earlier in the month, are being forced online as more retailers close their physical stores for the holiday.