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Black Friday Discounts Fade as Demand, Inflation Power Ahead

  • Store traffic shows some signs of life in second pandemic year
  • Spending has been getting spread out over a longer period
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Black Friday Brings Higher Demand and Scarcer Deals
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Black Friday deals ranked among the least generous in years as more U.S. consumers headed back to stores on one of the busiest shopping days of the year. 

Retailers appear to have the “lowest level of clearance goods in five years or more,” Oliver Chen, an analyst at Cowen & Co., said in a report Friday. According to Salesforce.com Inc., the average discount on products purchased during the past couple of days globally was 24%, down about 2 to 4 percentage points from the average in recent years.