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The Anti-Work Brigade Is Coming for Amazon on Black Friday

A Reddit community that wants to ‘end work’ is leading a boycott of the online retail giant. Inc. packages sit stacked on the sidewalk in New York. The antiwork subreddit is encouraging members to boycott Amazon on Black Friday.
Photographer: Jeenah Moon/Bloomberg

A Reddit forum for people who have quit their jobs is seeing interest skyrocket during the Great Resignation — and now it’s using that momentum to take on one of the world’s largest companies. 

The r/antiwork forum is calling for its more than one million members to boycott Inc. on Black Friday, the day after the Thanksgiving holiday, when retailers usually see a huge surge in shopping. The group originally planned to lead a broader strike among retail workers but switched to a boycott.