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Nike Jumps Into Metaverse With Virtual World on Roblox Platform

NIKELAND on Roblox

NIKELAND on Roblox

Source: Nike Inc.

Nike Inc. is opening its own world in the metaverse.

The sportswear giant is partnering with video-game platform Roblox on Nikeland, a free-to-play virtual world with games like dodgeball and floor-is-lava, it said Thursday in a statement. It’s designed after the real-life Nike headquarters in Beaverton, Oregon.