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L.A.’s Iconic Staples Center to Be Renamed as Arena

  • Deal signals city’s aspirations as cryptocurrency center
  • Arena is home to Lakers, Clippers, Sparks and Kings pro teams
A rendering of the new Arena signage.
A rendering of the new Arena signage.Source: Anschutz Entertainment Group

NBA star LeBron James and his teammates are getting a new name for their home court. will replace Staples as the title sponsor of downtown Los Angeles’s iconic arena, the most recent high-profile sponsorship move by the Singapore-based cryptocurrency exchange. Owned and operated by Anschutz Entertainment Group, the venue will unveil its new name on Christmas day during a Los Angeles Lakers home game, according to a statement from the company.