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J&J, Age 135, Seeks Influencers to Give Band-Aids Youth Appeal

  • Spending on social media marketing campaigns poised to grow
  • Finance chief sees ‘room to run’ for J&J’s consumer business
Johnson & Johnson Products Ahead Of Earning Figures
Photographer: Tiffany Hagler-Geard/Bloomberg
Updated on

The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers -- not care providers -- to pitch beauty and wellness products.

So it shouldn’t surprise anyone if Tylenol or Listerine start popping up in TikTok videos and Instagram posts.