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Lufthansa to Charge Customers to Flaunt Green Credentials

  • Green seats, digital badges among ideas for rewards program
  • ‘It needs to be chic to show off you’re flying green’
Christina Foerster
Christina FoersterPhotographer: Anna Moneymaker/Bloomberg
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Airlines have long found innovative ways to charge passengers for services like seat selection, priority boarding, checked bags and even carry-ons.  

Deutsche Lufthansa AG is taking it to the next level: the German airline group is working on a new rewards plan to coax customers into paying for its effort to clean up greenhouse-gas emissions, tapping into their desire to be seen as environmentally conscious.