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Uber Raises London Base Fares by 10% to Attract More Drivers

  • Firm is seeking to add about 20,000 drivers to improve service
  • Passengers from most London airports face additional fee rise
Uber Technologies Inc. Operations As Judges Take Aim At Gig Economy
Photographer: Chris J. Ratcliffe/Bloomberg
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Uber Technologies Inc. is raising its base fares in London by 10% to attract more drivers to the platform.