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The World’s Largest Record Company Is Creating an NFT Super Group

Kingship, consisting of four virtual apes, reimagines the idea of a band — and a brand

Universal Music Group’s 10:22PM record label is turning four NFTs into a new band called Kingship. — Universal Music Group’s 10:22PM record label is turning four NFTs into a new band called Kingship.
Source: 10:22PM

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November 11, 2021, 2:00 PM UTC

The world's largest music company has created a band of four virtual apes.

If that sentence makes you question your sanity — or the state of western civilization — you aren’t alone. Universal Music Group NV is combining two hot digital concepts that you’ve likely read about in the past year: nonfungible tokens (NFTs) and the metaverse, Thanks to the appreciation of cryptocurrencies and some very famous boosters, like Elon Musk and Mark Zuckerberg, they have gone from esoteric to ubiquitous in just a few months.