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Blue Owl Playbook Lures NBA, Attracts $71 Billion in Assets

  • Co-founders use permanent capital base to disrupt alternatives
  • Firm may extend minority-interest fund model to other sports
Bloomberg business news
Disrupting Private Markets: Front Row With Blue OwlSource: Bloomberg
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When deciding how to divvy up carried interest, Blue Owl Capital Inc.’s founders charted an unusual path.

For years, private-equity titans like Blackstone Inc.’s Steve Schwarzman groused that public shareholders put almost no value on carry, the performance-based income fund managers earn as a cut of investment gains. All investors seemed to care about were management fees.