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YouTube’s Shift to Shopping Destination Starts This Christmas

Video giant envisions selling all kinds of goods in the U.S. via shoppable videos and livestreams.

YouTube's TV-Based Views Skyrocket, Paving Way For Ad Push
Photographer: Gabby Jones/Bloomberg
Updated on

Every day, millions of viewers come to YouTube to research the latest gadgets and beauty products that the site’s creators promote. Most of them then leave to make a purchase — often on

YouTube wants in on the action.