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YouTube’s Shift to Shopping Destination Starts This Christmas

Video giant envisions selling all kinds of goods in the U.S. via shoppable videos and livestreams.

YouTube's TV-Based Views Skyrocket, Paving Way For Ad Push
Photographer: Gabby Jones/Bloomberg
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Every day, millions of viewers come to YouTube to research the latest gadgets and beauty products that the site’s creators promote. Most of them then leave to make a purchase — often on Amazon.com.

YouTube wants in on the action.