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China Has a Big PC Hit Going Global in a Battle Royale With Swords

  • Naraka: Bladepoint estimated to gross at least $240 million
  • Chinese firm counts on new battle royale title to go global
Naraka: Bladepoint

Naraka: Bladepoint

Source: 24 Entertainment

NetEase Inc.’s three-month-old battle royale game has sold more than 6 million copies globally, making it one of the fastest-selling Chinese PC games ever and giving the company a boost in its push for overseas growth.

Launched in August, Naraka: Bladepoint is a rare example of a non-smartphone title from China making waves globally. While China still makes up most of its players, top international markets for Naraka include the U.S., Japan and Vietnam, said the game’s lead producer Ray Kuan. In-game purchases for things like cosmetics and loot boxes contribute more than half of total sales, he said.