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Robinhood-Inspired App Wants to Disrupt Latin America Market

  • Trii vows to ‘democratize’ finance with low-cost stock trades
  • Colombia-based brokerage planning expansion in South America
Trii founders Luis Patt, Esteban Penaloza, and Carlos Guayara
Trii founders Luis Patt, Esteban Penaloza, and Carlos GuayaraSource: Bloomberg
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A Colombian startup is offering cheap, easy stock trades in a bid to “democratize” access to Latin American stock markets, taking a cue from the U.S. trading platform Robinhood Markets Inc. 

Trii, a Bogota-based financial services company which launched in March, allows individual investors to buy and sell shares of Colombian -- and some U.S. and Chilean-- companies through an app on their phones for as little as 11,900 pesos (about $3) a trade. The startup sees an opportunity to disrupt traditional Colombian brokerages that cater to high-net-worth individuals with transaction fees of $30 or more, said Carlos Guayara, one of Trii’s founders, in an interview.