A Colombian startup is offering cheap, easy stock trades in a bid to “democratize” access to Latin American stock markets, taking a cue from the U.S. trading platform Robinhood Markets Inc.
Trii, a Bogota-based financial services company which launched in March, allows individual investors to buy and sell shares of Colombian -- and some U.S. and Chilean-- companies through an app on their phones for as little as 11,900 pesos (about $3) a trade. The startup sees an opportunity to disrupt traditional Colombian brokerages that cater to high-net-worth individuals with transaction fees of $30 or more, said Carlos Guayara, one of Trii’s founders, in an interview.
