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BTS Agency to Sell NFT Photo Cards, Developing Video Game

  • Hybe buying a stake in Korea’s biggest crypto exchange
  • Will release original stories starring K-pop boy band members
K-pop Band BTS Ads Ahead of Big Hit Entertainment IPO
Photographer: SeongJoon Cho/Bloomberg
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Hybe Co., the agency managing K-pop sensation BTS, will team up with South Korea’s largest crypto exchange operator to sell non-fungible tokens related to the band, ahead of plans to also release a video game co-produced by BTS.

The agreement involves Hybe buying a 2.5% stake in Dunamu, which runs the Upbit crypto exchange, for 500 billion won ($423 million). Separately, Hybe will issue 700 billion won of new shares to Dunamu, the company disclosed in regulatory filings Thursday.