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Nike Files for ‘Virtual Goods’ Trademarks in Shoes, Apparel

Nike Retail Locations Ahead Of Earnings Figures
Photographer: David Paul Morris/Bloomberg
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Nike Inc. is seeking to trademark its brands for various virtual goods in the U.S., including shoes and clothing, as digital products become more popular.

The Beaverton, Oregon-based sportswear giant filed seven requests with the U.S. Patent and Trademark Office in late October to protect its marks in categories including “downloadable virtual goods” and related services for retail stores and entertainment.