Skip to content

Is the Metaverse Really Going to Happen? Nvidia Is Betting Yes

The king of video-game chips sees virtual connected worlds catching on faster than many expect

Mark Zuckerberg speaks during the virtual Facebook Connect event, where the company announced its rebranding as Meta, on Oct. 28.

Mark Zuckerberg speaks during the virtual Facebook Connect event, where the company announced its rebranding as Meta, on Oct. 28.

Photographer: Michael Nagle/Bloomberg

When Facebook Inc. renamed itself last week in a full-scale embrace of the metaverse, it drew criticism that the concept was either unrealistic or downright dystopian.

The company, now called Meta Platforms Inc., argues that millions of users are ready to adopt virtual reality technology — like its own headset — and live their lives in immersive online environments. That could mean attending a work meeting in a virtual boardroom, touring a digital factory or hanging out with far-flung friends in a simulated saloon. “The metaverse is the next frontier,” Chief Executive Officer Mark Zuckerberg declared.