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Facebook Is Now Meta. That Could Get Confusing

The tech company’s rebranded name has multiple meanings, which could potentially puzzle traders and consumers around the world. 

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Facebook Changes Name to Meta

Meta, the new name for Facebook Inc., is a reference to the metaverse, something CEO Mark Zuckerberg is obsessed with. But it has some other meanings too — and that can get complicated, or even awkward.

In Portuguese and Spanish, it means “goal.” In Hebrew, the word means “died,” referring to a woman. More problematically, when used in Brazil — Facebook’s fourth largest market — meta can have a sexual connotation.