Skip to content

Facebook Is Now Meta. That Could Get Confusing

The tech company’s rebranded name has multiple meanings, which could potentially puzzle traders and consumers around the world. 

Video player cover image
Facebook Changes Name to Meta

Meta, the new name for Facebook Inc., is a reference to the metaverse, something CEO Mark Zuckerberg is obsessed with. But it has some other meanings too — and that can get complicated, or even awkward.

In Portuguese and Spanish, it means “goal.” In Hebrew, the word means “died,” referring to a woman. More problematically, when used in Brazil — Facebook’s fourth largest market — meta can have a sexual connotation.