Skip to content

Thailand Retail Giant Pilots Cryptocurrency Coin for Its Malls

Central Embassy mall in Bangkok.

Central Embassy mall in Bangkok.

Photographer: John S Lander/LightRocket/Getty Images

Thailand’s biggest shopping center developer, Central Retail Corp., is piloting a digital currency among its employees with plans to expand the offering to customers and the public once the so-called sandbox phase is complete.

Central’s “C-Coin” is based on blockchain technology and is currently being distributed to its 80,000 employees globally, on merit on top of their regular compensation. It can be used as a substitute for cash at restaurants, or to buy products and services from partners under Central Retail.