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Puma Signs Deal With 17-Year-Old High School Basketball Phenom

  • Mikey Williams joins growing ranks of ever-younger endorsers
  • Teen has 3.3 million followers on Instagram, 5 million in all
Mikey Williams
Mikey Williams

Source: Puma SE

Puma SE clinched an endorsement deal with high school basketball star Mikey Williams, making the 17-year-old one of the youngest players ever to sign with a global sneaker brand.

The multiyear deal with Williams gives Puma a top prospect with a sizable following on social media. As part of the arrangement, he’ll be featured in Puma ads and events while creating content for social channels. The parties declined to share the financial terms.