Puma SE clinched an endorsement deal with high school basketball star Mikey Williams, making the 17-year-old one of the youngest players ever to sign with a global sneaker brand.
The multiyear deal with Williams gives Puma a top prospect with a sizable following on social media. As part of the arrangement, he’ll be featured in Puma ads and events while creating content for social channels. The parties declined to share the financial terms.
