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Ear-Piercing Firm Rowan Valued at $100 Million in Funding Round

  • Infusion follows nationwide expansion with studios at Target
  • Piercing market more active as pandemic struggles wane
relates to Ear-Piercing Firm Rowan Valued at $100 Million in Funding Round

Photographer: Peter Foley/Bloomberg

Ear-piercing company Rowan Inc. is worth $100 million in a new funding round following a nationwide expansion over the past year with studios inside Target Corp. stores.

The startup raised $20 million in Series B financing led by VMG Partners, a growth-equity firm that invests in lifestyle brands such as skin-care company Drunk Elephant and snack brand Kind. Other investors include Kevin Durant’s Thirty Five Ventures and Beechwood Capital.