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Crypto Exchange FTX Buys Super Bowl Ad, Deepening Sports Push

  • ‘No bigger’ event to share message, Bankman-Fried says
  • Purchase comes after previous ad campaign with Tom Brady
Fireworks erupt after the Tampa Bay Buccaneers defeated the Kansas City Chiefs in Super Bowl LV in Tampa, Florida on Feb. 7.

Fireworks erupt after the Tampa Bay Buccaneers defeated the Kansas City Chiefs in Super Bowl LV in Tampa, Florida on Feb. 7.

Photographer: Mike Ehrmann/Getty Images
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Cryptocurrency fans have extra reason to tune into this year’s Super Bowl.

Cryptocurrency exchange FTX, which recently topped a $25 billion valuation, purchased an ad in the annual U.S. football championship -- the crown jewel of sorts in the company’s push to corner the sports sponsorship arena. The NBA’s Miami Heat play in FTX Arena, while FTX is the official crypto exchange of Major League Baseball.