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Saudi Seeks 50 Million Tourist Visits in 2022 in Covid Recovery

A billboard advertisement for the Saudi Arabian tourist board.

A billboard advertisement for the Saudi Arabian tourist board.

Photographer: Christopher Pike/Bloomberg

Saudi Arabia is expecting 50 million tourist visits in 2022 as it seeks to rejuvenate a nascent effort to promote domestic and international vacations stymied by the pandemic.

“We have already started the recovery journey, and it will continue to 2023, 2024,” Tourism Minister Ahmed Al Khateeb told Bloomberg TV at the Saudi Green Initiative Forum. He also unveiled a new center focused on sustainable tourism as part of efforts, announced by Crown Prince Mohammed bin Salman over the weekend, to bring planet-warming emissions in the world’s biggest exporter of oil to net zero by 2060