Amid all the droughts, forest fires, floods, hurricanes and tornados that have battered America this year, Rupert Murdoch sees an opportunity to make it rain.
On Oct. 25, Murdoch’s media empire will launch Fox Weather, a new 24-hour streaming service, aiming to take on meteorological incumbents like the Weather Channel and capitalize on the increasingly frightening state of Earth’s daily forecasts. As weather events grow more intense, Fox Corp. executives are betting that consumers are hungry for more than just an iPhone app that tells them the temperature and whether they should be carrying an umbrella.
