Skip to content
Markets
Deals

Private Equity Eyes France for Latest Bet in European Sport

  • LFP open to external investment through new media rights unit
  • Advent at heart of similar deal being proposed in Italy
Kylian Mbappé of Paris Saint-Germain takes a corner kick during the UEFA Champions League group A match between Paris Saint-Germain and RB Leipzig in Paris on Oct. 19.

Kylian Mbappé of Paris Saint-Germain takes a corner kick during the UEFA Champions League group A match between Paris Saint-Germain and RB Leipzig in Paris on Oct. 19.

Photographer: Sebastian Frej/MB Media/Getty Images

Advent International is considering buying a stake in a new media rights company being set up by France’s elite soccer league, home to stars such as Lionel Messi and Kylian Mbappe, according to people familiar with the matter.

The private equity firm is one of a number of investors interested in responding to Ligue de Football Professionnel’s search for a financial partner, the people said, asking not to be identified discussing confidential information.