Skip to content
Subscriber Only
Technology

China’s ‘Lipstick Brother’ Livestreamer Sells Record $2 Billion of Goods in One Day

  • Record on first day of Alibaba’s Singles’ Day shopping binge
  • Signals China’s consumer strength despite economic slowdown
Bloomberg business news
Livestream shopping on social media is disrupting traditional e-commerce in China. At the heart of this online craze are the top influencers who sell millions of dollars worth of products every night. 

Source: Bloomberg

By

China’s Li Jiaqi, a top livestream salesman widely known as the “lipstick brother,” sold $1.9 billion in goods on the first day of Alibaba Group Holding Ltd.’s annual shopping festival, as the country’s consumers splash out despite an economic slowdown. 

Li, who earned his nickname by trying on various makeup products on his show, pre-sold 12 billion yuan in products ranging from Shiseido Co. lotions to Apple AirPods, according to preliminary data compiled by e-commerce data specialist Taosj.com.