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How David’s Bridal Aims to Win the Wedding Boom

The chain’s CEO says improved operations have it ready for the busiest stretch of nuptials in nearly four decades.

A David's Bridal store in New York.
Photographer: Jeenah Moon/Bloomberg
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The pandemic hammered the wedding industry, but David’s Bridal survived, and now the chain is devising how to win next year’s boom.

All the postponements during the Covid-19 era means that 2022 is expected to have 2.5 million nuptials, which would be the most in nearly four decades, according to The Wedding Report, a research firm.