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Apple’s Product Design Has Improved Since Jony Ive Left

The pendulum is swinging back from cool to practical.

At one time, even broaching the idea would have been sacrilegious. But here goes: might Apple Inc.’s product design have improved since the departure of Jony Ive?

The Apple of today would not exist without Ive. He was the creative leviathan behind the look of the iMac, iPod, iPad and, most significantly, the iPhone. Apple’s design-led approach to product development was considered pioneering. But there was often a tension between form and function: whether a device’s appearance took precedence over its ease of use.