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Persuasion

How to Deal With an Anti-Vaxxer at a Holiday Dinner

It’s all about defusing tension.

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Illustration: Joel Plosz for Bloomberg Businessweek

According to Chip Massey, former FBI hostage negotiator and now partner of Convincing Co.

The first thing to get inside your mind: Facts will not work. I’ve seen very well-meaning people come “armed” (which is an interesting word, right?) with logic and science to go against red-hat wearers. That will never carry the day. Second: Don’t think that you’ll resolve anything, or that you’ll even discuss vaccines necessarily, over that meal.