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Kerry Lines Up Pledges to Scrub Emissions From Carbon-Heavy Industries

The First Movers Coalition wants to trigger demand for products like sustainable jet fuel and green steel to help make the clean technologies more affordable

John Kerry, U.S. special presidential envoy on climate.

John Kerry, U.S. special presidential envoy on climate.

Photographer: Christopher Goodney/Bloomberg
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Reaching net-zero emissions means not just having snazzy electric cars and shiny solar power plants, but also eliminating the carbon footprints of the steel and cement used to make them.