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Apple to Release New Watch on Oct. 15 Following Production Snags

Apple Holds Virtual 'California Streaming' Product Unveiling Event
Photographer: Jonathan Cherry/Bloomberg

Apple Inc. set a release date of Oct. 15 for its latest smartwatch, a sign that it’s coping with production challenges that had dogged the new device. 

The company plans to begin taking orders for the product -- called the Apple Watch Series 7 -- this Friday, Oct. 8, starting at 8 a.m. New York time. It will then hit stores a week later, Apple said in a statement on its website.