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Americans Celebrate National Coffee Day Amid Surging Prices

  • Coffee is up 50% in 2021 as weather challenges top suppliers
  • U.S. coffee industry not expected to fully recover until 2023
The Starbucks Reserve Roastery And Tasting Room As Company Sees Growth From China Expansion
Photographer: Mike Kane/Bloomberg

The world’s top coffee drinkers are celebrating National Coffee Day amid historic shortages and rising prices.

Google searches for “free coffee today” jumped 2,650% in the past day. U.S. coffee giants like Starbucks Corp. and Inspire Brands Inc.’s Dunkin’ Donuts are racing to offer free drinks in the wake of National Coffee Day, celebrated on Sept. 29, as the industry deals with unprecedented challenges.