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‘March Madness’ Phrase to Be Used to Promote Women’s Basketball Tournament

Stanford v Arizona
Photographer: Elsa/Getty Images

The NCAA Division I Women’s Basketball Championship will use the “March Madness” branding beginning next year, reversing a long-held practice to only associate the phrase with the men’s annual basketball tournament. 

The decision was based on a recommendation from an external review of gender equality issues in connection with the championships, the NCAA said in a release